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Glamsquad Acquires Veluxe

The acquisition will further develop Glamsquad's involvement in the D.C. market.

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By: Marie Redding

Senior Editor, Rodman Media


Glamsquad has announced the acquisition of Veluxe, a DC-based personalized beauty and wellness service, which launched in 2015. Glamsquad launched its hair and makeup services in Washington, D.C. in January 2017.

The acquisition will further develop Glamsquad’s involvement in the D.C. market.

Amy Shecter, chief executive officer, Glamsquad, says, “The partnership was a natural alignment for us as we share the same philosophy when it comes to our commitment to both our clients and our beauty professionals. Susanna Quinn has built a strong, loyal clientele base as well as beauty professional network in the D.C. market and we are thrilled to invite them into our community.”

On the decision to sell Veluxe, founder Susanna Quinn explains, “I was really impressed with the trajectory of Glamsquad and I also loved the brand. Glamsquad has worked to build a business in which their employees and service providers are as valuable to them as their clients. Their passion about building the company inspired me to want Veluxe and myself to be a part of it. Together, we will now be the clear leaders in the beauty services business in Washington.”

Photo: Glamsquad via Racked Miami

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